👕 BTS unveils Atleti's shirt for the 2026/27 season

👕 BTS unveils Atleti's shirt for the 2026/27 season K-pop group BTS pulled off a surprise at their concert at the Metropolitano. The South Korean band gave the world-exclusive reveal of Atlético de Madrid’s new kit for the 2026/27 season. Suga sent the stadium into a frenzy when he appeared on stage wearing the classic red-and-white shirt. This unexpected debut left both music fans and Atlético supporters stunned. Images of the kit quickly went viral on social media. This brilliant strategy blends Korean pop culture with the passion of elite football. Not even the first-team players had worn the new design before the Asian superstars. It is the first time a club has used a major music show to unveil its official kit. With this milestone, Atlético de Madrid and BTS are setting a revolutionary trend in sports marketing that, will it be joined by Kang-in Lee? This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.