West Ham sponsors continue shirt deal

[Getty Images] Gambling firm Boyle Sports has opted to continue their front-of-shirt sponsorship deal with West Ham United despite the recent allegations against former chairman David Sullivan and the club's relegation to the Championship. Last month, Boyle Sports said they were "extremely concerned at the serious nature of the allegations levelled against David Sullivan" after a joint BBC Panorama and Times investigation into allegations of sexually exploitative and predatory behaviour against the 77-year-old. Sullivan said he "categorically" denied the claims, which span the period when he made a fortune from pornography and newspapers. However, since the allegations were made public, Sullivan has resigned as co-chair and Czech billionaire Daniel Kretinsky has become the club's largest shareholder after striking a deal with fellow co-chair Vanessa Gold. It is understood senior officials at Boyle Sports have been impressed at how the changes were made so quickly and are delighted to be part of what is being viewed as a new era at the east London club. West Ham have already sold 45,000 season tickets for the new campaign, their first outside the top flight since the 2011-12 season. Boyle Sports are only able to continue as front of shirt sponsors due to West Ham's relegation. From the start of the 2026-27 campaign, gambling firms are no longer allowed to be front of shirt sponsors in the Premier League. "West Ham United is one of the most recognisable clubs in English football, with a proud history and a passionate fanbase," said Boyle Sports chief executive Vlad Kaltenieks. "We were proud to begin our partnership last season, but this is only the start."