Real Madrid megastar’s sponsorship deals pay for his own salary as renewal in sight – report

Real Madrid megastar’s sponsorship deals pay for his own salary as renewal in sight – report According to Jose Felix Diaz of AS , everything points towards Vinicius Jr. signing a new contract with Real Madrid. The 26-year-old superstar’s current deal with Los Blancos expires in less than a year, creating a tense situation, even more so with Arsenal pushing to sign him . A key meeting is scheduled to work out the renewal issue , with negotiations having been at a standstill for a year now without meaningful progress. But, as per the report, everything indicates that a breakthrough could be reached, with Vinicius’ renewal now being seen as a matter of time. A commercial powerhouse The Brazilian joined the club from Flamengo in the summer of 2017 for €45 million, a transfer widely regarded as one of the club’s best pieces of business in recent years. Nine years later, Vinicius has established himself as one of the club’s leading players, playing a decisive role in Real Madrid’s recent successes, including their last two UEFA Champions League triumphs. Renewal close?. (Photo by Michael Reaves/Getty Images) However, his value to the club extends well beyond his performances on the pitch. Indeed, Vinicius has become one of Real Madrid’s biggest commercial assets. He is the leading figure of the Brazilian national team both on and off the field and one of the club’s most marketable players. Following his contract renewal in 2022, Real Madrid now own approximately 50% of his image rights. As a result, the revenue generated through his image rights is considered substantial enough that it effectively covers his salary . One of the most sponsored players at the World Cup Vinicius was among the most heavily sponsored players at the recent FIFA World Cup. He worked with 17 commercial partners during the tournament, a figure surpassed only by Neymar, who had 20 sponsorship agreements. Most of the brands associated with the Real Madrid forward are major multinational companies. During the World Cup alone, promotional content featuring him generated more than 100 million views across his social media platforms. Extensive portfolio of global brands A force on and off the field. (Photo by Lars Baron/Getty Images) Despite being only 26 years old, Vinicius has built an impressive commercial portfolio since joining Real Madrid in 2018 after turning 18. His sponsorship agreements include partnerships with Clear, Omo, Gatorade, Rexona, PlayStation, Apple, Pepsi, Betnacional, Vivo, Prada, Dubai Tourism, Boss, UNESCO, Nike, Havaianas, Visa and Marriott Bonvoy. According to marketing experts, Vinicius’ appeal to major companies is driven not only by his performances on the pitch but also by his public stance against racism. His consistent and outspoken position on social issues has strengthened his reputation as a credible and influential ambassador, making him an increasingly attractive figure for global brands. Whether Real Madrid are able to reach an agreement over a new contract and retain one of the faces of their current project and one of the most marketable footballers across the globe remains to be seen.