😱 Peru fourth-tier club unveils shirt with a THOUSAND sponsors

😱 Peru fourth-tier club unveils shirt with a THOUSAND sponsors Have you ever imagined your team having a shirt with ONE THOUSAND sponsors? That was the solution found by Peru’s Club Deportivo Municipal to fund the season after being relegated to the Copa Peru, a tournament equivalent to the Fourth Division. The campaign “ Los Mil Sponsors del Muni ” (“The Thousand Sponsors of Muni,” in Portuguese) was launched in January. And it was a huge success. It took just three months for a large part of the one thousand small spaces to be sold for 200 Peruvian soles each (around R$ 300). " An initiative that challenges conventional sports marketing, with a new sponsorship program. One thousand spaces available for businesses and ventures at affordable prices, an innovation through which, together, we add up the amount needed to take the club back to the place it deserves ," the club said at the time of the initiative’s launch.  About R$ 302,600 was raised, which made all the difference in keeping the club active.  The shirt came to feature hundreds of black-and-white squares with space for interested sponsors, while keeping the crest on the traditional red diagonal sash. Which created a "pixelated" effect. Pre-sales of the shirts began last Saturday (25). With a discount for those who became sponsors. Promotion only in 2027... Despite all the effort and innovation, Muni was unsuccessful in staying alive in the Copa Perú. They qualified for the second phase of the Liga Departamental de Lima after eliminating Defensor Santa Tereza, but were knocked out by Sport Humaya last Sunday (26).  The champion will secure direct promotion to Liga 2, the second division, in 2027. The runner-up, meanwhile, will play in the Third Division next season.  Deportivo Municipal are the fifth most successful club in the top tier of Peruvian football, with four titles (1938, 1940, 1943 and 1950).   They have played in one edition of the Copa Libertadores (going out in the very first preliminary round in 2017) and four editions of the Copa Sudamericana (2015, 16, 18 and 19).  This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.