🎥 The World Cup is already on screen: adverts that broke the internet 📺

🎥 The World Cup is already on screen: adverts that broke the internet 📺 Forget the wait and the restrained hype: brands have already scored the first screamers of the 2026 World Cup. Between ’90s nostalgia, impossible pop-culture cameos, and animations flirting with madness, these are the commercials you’ll have on loop all month. If you haven’t seen them, you’re offside. The streets rule: Adidas’ tribute to street football Adidas has decided to bring the stars down from Olympus and throw them straight into the concrete cage. In a brutal tribute to street football, we see Jude Bellingham and Lamine Yamal pulling off impossible nutmegs on an urban pitch, while an eternal Lionel Messi blesses the scene from the sidelines. The cherry on top? A wild Bad Bunny cameo that takes the ad into full-on pop culture event territory. Pure streetwear, rhythm, and playground football. 'Rip the script': Nike tears up the playbook with Hollywood and the sport’s 'Olympus' Nike has said “enough with predictable stories” and blown up football clichés with its new slogan. In a blockbuster that looks straight out of a Marvel action movie, the brand brings together its usual suspects —Kylian Mbappé, Vinicius Jr, Erling Haaland and Jamal Musiala— as they tear through defenses at the speed of light. But the real madness comes with the crossovers: seeing Kim Kardashian reacting to the tournament hype, and LeBron James alongside Cristiano Ronaldo blessing the spectacle, takes the ad to an absolutely massive pop level. A statement of intent: this World Cup isn’t about following the rules, it’s about rewriting them. Pure nostalgia: Brahma travels back to 1998 with Ancelotti and Ronaldo If you’ve got even a little football culture, Nike’s 1998 airport ad is sacred. Brazilian beer brand Brahma knows it and has pulled off a historic troll/tribute. This time, the chaos is out on the country’s streets, with Ronaldo Nazário watching it from afar. But with a brilliant twist: Carlo Ancelotti shows up trying to restore order with his trademark raised eyebrow. A clash of eras that unlocks memories you didn’t even know you had. The American dream: FOX sets the madness of the USA to the rhythm of Elvis Can you imagine the United States lifting the World Cup? FOX can, and it has gone big with it. Set to an Elvis Presley banger, the ad is a patriotic, epic fever dream where Christian Pulisic shares the screen with legends like Tom Brady and none other than Zlatan Ibrahimovic (because wherever there’s ego, there’s Zlatan). The master stroke of sporting epicness comes from Mike Eruzione, the hero of the 1980 “Miracle on Ice,” reminding us that in sports, you have to believe in miracles. Argentine mystique: Quilmes and the reasons to believe again Quilmes’ World Cup ads aren’t commercials, they’re emotional short films. For this occasion, the Argentine brand has tugged at the heartstrings once again by bringing together a cast that’s part cultural and sporting heritage: Manu Ginóbili, Charly García and Guillermo Coppola mix with world champions Leandro Paredes and Ángel Di María. If this ad doesn’t give you goosebumps, you’ve got no blood in your veins. The “reasons to believe” are more alive than ever. Brick by brick: LEGO assembles the ultimate 'Dream Team' If you thought the transfer market was madness, LEGO has done the impossible in stop-motion. They’ve managed to bring together Kylian Mbappé, Vinicius Jr., Messi and Cristiano Ronaldo on the same (plastic) pitch. Watching the best players on the planet, pixelated and built piece by piece, celebrating goals is a damn visual stroke of genius that hooks both football fans and animation obsessives alike. Rhythm and 'heritage': PEPSI brings back football’s iconic anthem with Beckham and Vini Jr. Pepsi returns to its comfort zone: music, color, and frenetic rhythm. Set to Gala’s party anthem “Freed from Desire,” the ad is a parade of pure charisma. David Beckham brings his usual class, while Vinicius Jr. and Mo Salah add today’s magic, and Alexia Putellas shows why she’s the queen of women’s football. It’s the kind of ad that makes you want to run outside and start dribbling past streetlights. This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.