US Open 2026: The Honey Deuce is ready to take on all cocktail challengers. More than 700,000 were served last year, and, 'We aim to break that record'
The 2026 US Open marks a milestone not just for the fast-paced action on the courts across the Billie Jean King National Tennis Center in Flushing, Queens, but for the hundreds of thousands of fans who can't wait to get their hands on one specific sweet, boozy treat. This year marks the 20th Open since Grey Goose first introduced the iconic Honey Deuce cocktail to the world, and the concoction made of vodka, lemonade and raspberry liqueur poured into a commemorative cup and garnished with a skewer of three green “tennis” melon balls is more popular than ever. As more than 1.14 million fans saw tennis’ final Grand Slam of the year live in 2025, the USTA said that a record 738,459 honey deuces were sold during the Open’s three weeks last year. That means the Open brought in nearly $17 million in revenue from the $23 beverage. “This year, we aim to break that record,” Chris Studley, the managing director of event services for the USTA Billie Jean King National Tennis Center, told Yahoo Sports. As many as 60,000 Honey Deuce cocktails were sold on a single day at last year's US Open. (Photo by Ishika Samant/Getty Images) Ishika Samant via Getty Images One bartender I spoke with last year said he was whipping up several hundred Honey Deuces on a given day. Studley said that the most Honey Deuces sold on a single day in 2025 was nearly 60,000. And since it will remain the same price for the third straight year, servers will remain busy all day, every day. But what makes this sweet sensation the most recognizable cocktail in all of sports, surpassing the once powerful Kentucky Derby Mint Julep? “The Honey Deuce isn't just a refreshing cocktail, it’s an anchor of the US Open experience,” Studley said. “It’s light, fun, and looks great in the commemorative cup. And for many fans, it’s a tradition to enjoy a Honey Deuce while walking the grounds and watching some of the world’s best tennis. It perfectly captures the electric energy of late summer in New York.” Every year, there are new drink offerings that are touted as rivals to the Honey Deuce. The Ace Paloma, a Dobel tequila cocktail mixed with grapefruit soda and a squeeze of lime, and the Aperol Spritz both had their moments in 2025. But this year, Moët is entering the chat in a major way. The Open’s official champagne sponsor came up with the Moët Serve, champagne served over ice with three lemon wheels in a glass that’s made to look like an old-school plastic tennis ball canister. The $20 beverage will be sold only at the American Express Card Member Lounge and the luxury Club de Tennis Bar. The collaboration demonstrates how AmEx works with other premium partners to elevate the Open experience for its card members, American Express said. The Serve has the Instagrammable sex appeal, with the bubbly combined with the tennis-themed vessel, to become one of the viral sensations of the tournament. But will it have enough staying power to challenge the mighty Honey Deuce for US Open supremacy? It would have to be offered in more locations in the future to truly be a contender, but we’ll see over the next few weeks if the Serve’s scarcity and exclusivity works in its favor. On the food side, Studley said a few standouts have emerged early that could be this year’s smash hit of Cocodaq’s $100 chicken nugget box that came with a can of caviar on the side. Salt Hank's famous French Dip sandwich arrives at the US Open for the first time this year, as social media star Henry Laporte imports the item that has lines around the block of his West Village storefront every day. Chef Enrique Olvera’s Cosme brings its showstopping duck carnitas to Queens this year for their debut, while Israeli fast-casual chain Miznon brings its crowd-pleasing green beans to the party. And while food offerings will come and go each year at the Open, no food or beverage item in any sporting event has had as much fanfare or staying power over the past two decades as the Honey Deuce. While drinks like the Moët Serve will try their best, it seems like the Honey Deuce is more secure on its end-of-summer throne than ever before as the signature beverage for tennis’ signature event.
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