How shirts reveal hidden stories of money, power & politics in soccer with Joey D'Urso

Subscribe to The Cooligans Apple Podcasts | Spotify | YouTube Alexis & Christian are joined by journalist and author Joey D’Urso (“More Than a Shirt”) to reveal how global politics and big money collide on the front of your favorite football shirts. From the wild story behind Arsenal’s JVC era to clubs with sponsors tied to oil states, crypto, local businesses and everything in between, the conversation uncovers just how much history (and drama) is stitched into every kit. (2:35) Joey's book "More Than a Shirt" (8:08) Lessons learned from writing the book (11:02) Reconciling club fandom with club business (18:58) Women's soccer shirt sponsors (26:11) Evolution of shirt sponsors (34:58) Standout stories from "More Than a Shirt" A view of the match shirts of PSG and Arsenal ahead of the UEFA Champions League Final between Paris Saint-Germain and Arsenal at the Puskas Arena on May 26, 2026 in Budapest, Hungary. (Photo by Michael Regan - UEFA/UEFA via Getty Images) (Photo by Michael Regan - UEFA/UEFA via Getty Images) 🖥️ Watch this full episode on YouTube Check out all episodes of The Cooligans the rest of the Yahoo Sports podcast family at https://apple.co/3zEuTQj or at yahoosports.tv