Man Utd agree multi-million pound shirt sleeve deal with SumUp

[Getty Images] Manchester United have announced a multi-million pound, multi-year shirt sleeve sponsorship deal with British financial technology company SumUp. United had been without a sleeve sponsor since the four-year partnership with DXC Technology came to an end in the summer. The SumUp branding will be seen for the first time on Thursday, when United return to the Champions League with an Old Trafford encounter with Azerbaijan champions Sabah. It will be worn by the club's men's, women's and academy teams across all competitions. United also say they will launch a "co-branded payment card" with SumUp, "which will offer fans special offers and rewards when used with official club outlets, as well as businesses across the UK". The club's chief business officer Marc Armstrong said: "SumUp is a rapidly growing global business and we are delighted to welcome them to Manchester United as our official sleeve partner. "The new agreement supports our commercial growth strategy and reflects the continued appeal of Manchester United as a platform for ambitious brands looking to connect with audiences around the world." The news comes five weeks after it was confirmed United had agreed a £20m-per-year deal with gambling company Betway to sponsor their training kit.
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