Mbappé parts ways with Nike and becomes the new face of On

Mbappé parts ways with Nike and becomes the new face of On Kylian Mbappé has shaken up the sports sponsorship market by officially announcing his departure from Nike . The Real Madrid star striker brings to an end a partnership of several years with the American multinational, a brand that accompanied him at the start of his career. The French forward has chosen Swiss brand On , which specializes in sports footwear, as his new home. Mbappé thus becomes the central figure and the company’s "global ambassador" to lead its definitive push into world football. Through a message posted on his social media, the Real Madrid player made this strategic change official. The partnership marks a radical shift in the sponsorship industry, placing an expanding brand in the global media spotlight thanks to the Frenchman’s image. In the coming fixtures, the Real Madrid striker will wear his new custom boots both with Real Madrid and the France national team. This business move further underlines the enormous "commercial" and advertising impact that Mbappé 's profile generates internationally. This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.