'A brand new visual identity for the club'

Newcastle's chief marketing officer Steven Taylor has been speaking to BBC Radio Newcastle about the club's new crest. He explained: "It's been an extensive process. It's an exercise that the club and team has undertaken with enormous, care, passion and love. "With the view to deliver a crest for our team in the future but also delivers for the brief by the fans. "Retaining the heritage of the crest and the components, like the castle, shield and lion was incredibly important to our fans. When we went through the consultation, that brief was incredibly clear, but over 85% of the survey understood the need to refine the crest and make sure it was futureproofed. "We're introducing a new brand visual identity for the club. "This is now our official club crest, they will all gradually be replaced across the stadium. Digitally, this is immediate and we're introducing a limited retail capsule so fans will be able to buy limited edition clothing with the new crest. "The last home game of this season will be the first look at the crest on a plain shirt." Listen to Taylor on BBC Sounds here