Massara: Juventus must ‘invest differently’ as Italian football ‘has worsened’

Massara: Juventus must ‘invest differently’ as Italian football ‘has worsened’ Juventus Chief Football Officer Frederic Massara isn’t yet focusing on the January transfer window, but insists the Bianconeri and other Serie A clubs must ‘ invest differently’ and be ‘more creative’ than in the past. Juventus host Lazio at the Allianz Stadium this evening. You can follow the build-up and live action as it happens on the LIVE BLOG. Juventus vs. Lazio – Massara’s pre-match interview FROSINONE, ITALY – AUGUST 23: Frederic Massara Chief Football Officer of Juventus FC looks on during the Serie A match between Frosinone Calcio and Juventus FC at Stadio Benito Stirpe on August 23, 2026 in Frosinone, Italy. (Photo by Giuseppe Bellini/Getty Images) “It’s an important match as we aim for consistency in attitude as well,” Massara told DAZN minutes before kick-off via TMW. Randal Kolo Muani and Nick Woltemade scored in Juventus’ 2-1 win over Celta Vigo in the Europa League on Thursday, but multiple sources claim coach Luciano Spalletti still wants a new, classic centre-forward in the January transfer window. “We have plenty of time before January, and we also have Ekhator in attack,” Massara said. Randal Kolo Muani dribbles with the ball as Juventus are defeated 1-0 by Cremonese in a training ground friendly at Continassa on October 2, 2026 (picture via www.juventus.com) “Playing with two strikers is an option. Kolo Muani starts tonight, but they might play together during the match.” Spalletti is serving a one-game ban tonight and will be replaced by his assistant coach, Marco Domenichini. Massara, however, faced more questions about Juventus’ transfer strategy in the January window. “We are experiencing a particular moment in the international market; the situation has even worsened for Italian football,” he said. WALSALL, ENGLAND – AUGUST 06: Frederic Massara, Sporting Director of AS Roma, looks on prior to the pre-season friendly match between Aston Villa and AS Roma at Pallet-Track Bescot Stadium on August 06, 2025 in Walsall, England. (Photo by Clive Mason/Getty Images) “We are less competitive than other leagues, so we need to invest differently. We need to get used to being more creative in finding effective solutions.” Juventus have grabbed 11 points in six Serie A matches so far, scoring nine goals and conceding five times.